From Burnt Out to Booked Out - creating high impact strategy
From Burnt Out to Booked Out; my own business journey. When I started my business, I tried very hard to do all the right things, followed all the gurus, and really focused on "giving value" on social media. This process - 100+ hours of work each week, over months, with barely anything to show for my own marketing - and this sent me into the Emergency Room, with severe dizziness, and weeks of recovery. The diagnosis was stress and burnout. It took me several months before I could walk 10 minutes without getting dizzy. As I recovered, I stopped listening to those gurus, and started going back to what I truly believed was wrong with the online business world, and going my own way.
My session focuses on the three main changes I started making in my business - learning to understand my ideal clients, infusing my brand with my true personality, and creating high-impact marketing. This session is infused with my story, but focused on actionable tips anyone could use to improve their business, and mindset and perspective tips for more confidence and standing out in your field. This is something I feel very strongly about and would love to share with more people - that building a business shouldn't send you into a burnout, that you don't need to hide who you really are, and how you can look into creating more of an impact with less effort.
Maggie Giele, MSc. is an award-winning business and marketing strategist, helping fiercely dedicated business owners slay their strategies and build sustainable, scalable businesses. Think of her as your wand-waving, spell-casting partner-in-crime to help you carve a path through the magical forest, where Dreamy Clients, business growth, and freedom await. She grew up in Singapore, is originally Czech and now lives in Haarlem with her husband and her Aussiedoodle pup, Frodo.