Mooi gratis is niet lelijk – an ode to the goodie bag

Ah, goodie bags - in some cases the highlight of a conference. Not only do goodie bags capture the feel of an event, the contents serve as a reminder for all those who attended how special the event actually was (or was not). Therefore, the quality of the contents is essential for making a lasting impression.

Contents vary anywhere from the excess of the Oscars’ contents, which includes boob jobs and other plastic surgery to the all-to-easy pencil with a company logo. Let’s not forget the actual bag itself is a chance to make a statement. This year’s Spark canvas bag with our new logo are not only practical but also stylish.

In my own circles, I’ve actually heard people reminiscing about conferences they’ve attending in the past where they received a free massage or mini bottle of champagne in their goodie bag. Items like a digital camera or 1 hour free trial of a particular service someone could really benefit from are nice take-aways. Such highlights stick out and remain in peoples’ memories.

There are two camps of goodie bag receivers, those who throw most contents away and those who carefully inspect each item and actually make use of them. I fall into the second camp. I’m one of those women who actually rip out the free sample of face cream in a magazine or is delighted when a cosmetic shop puts a free sample of perfume in my bag after I’ve purchased something small in the shop.

A goodie bag is simply a win-win situation where the receiver is being offered a gift, whether that be a service or item and the giver of that service or item is getting more exposure and potential clients.

Which brings me to my top recommendations for the SPARK goodie bag and favorites from last year’s bag;

1.     Who doesn’t love a bottle of bubbles? Or something nice to drink?

2.     Chocolate – need I say more?

3.     A service that can help a business get off the ground, whether that be a 1-hour free consultation on marketing or a free trial for a bookkeeping software.

4.     Reading material that can benefit your business

5.     Bookmark with marketing tips

6.     Something you can use like a pencil/pen case, flashlight or keychain, iphone cover

7.     Something you can wear like a scarf, hat, bracelet

As they say in Dutch - ‘mooi gratis is niet lelijk’, translation: beautiful and free is not ugly. Spark has 3 sponsorship packages, all include the opportunity to provide something for our goodie bag that approximately 100 people will receive; again, great exposure for your business!

Inspire Package – EUR 500

·       Post about your business on Spark facebook page (currently 300 followers & growing daily)

·       Opportunity to include your business brochure and/or give-away item in Spark goodie bag for attendees

·       Logo placement in the Spark program, Spark website with link to your business page, and on ticket Table space to display business brochures and/or in-person representation during coffee breaks & reception (also available & visible to 300+ WeWork members)

·       2 tickets to Spark (EUR 75 value each)

 

Connect Package – EUR 250

·       Post about your business on Spark facebook page (currently 300 followers & growing daily)

·       Opportunity to include your business brochure and/or give-away in Spark goodie bag for attendees

·       Logo placement in Spark program and on Spark website with link to your business page Table space to display business brochures and/or in-person representation during coffee breaks & reception (also available & visible to 300+ WeWork members)

 

Thrive Package – EUR 40

·       Post about your business on Spark facebook page (currently 300 followers & growing daily)

·       Opportunity to include your business brochure and/or give-away item in Spark goodie bag for attendees

·       Logo placement in the Spark program & on the Spark website with link to your business page

 

*Sponsorship package prices include VAT

**Goodie bag items must be shipped/delivered to The Academy, Nieuwe Kerkstraat 11-hs, 1018 DW, Amsterdam by June 6, 2016

Interested in being a sponsor? Please fill out the sponsor inquiry form on the Spark website.