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Spark LinkedIn Masterclass

  • University of Amsterdam (CREA) 170 Nieuwe Achtergracht Amsterdam, NH, 1018 WV Netherlands (map)

Spark LinkedIn Masterclass

9:45-10:00 - Arrival / Registration

10:00-10:10 - Welcome and introductions, coffee/tea and light snack available

10:10-10:55 - Creating a LinkedIn Presence that Resonates with your Dream Clients by Petra Fisher

10:55-11:00 - break

11:00-11:50 - LinkedIn Etiquette, Tools, and Tips by Marielle Obels

11:50-12:00 - Wrap-up / closing remarks

12:00 - participants may choose to stay afterward and grab lunch in the Crea Cafe (at own expense)

More about Petra Fisher's session:

All entrepreneurs want more clients. Brilliant, perfect, dream clients that is. In this masterclass you’ll learn how to use LinkedIn to achieve exactly that. In this masterclass you'll learn how to create a LinkedIn presence that makes people run a mile (the people that are NOT a brilliant fit for your business that is). All it takes is a bit of elbow grease (30 minutes, 3 times a week should do nicely). Learn how to rewrite your profile so it totally resonates with your dream client. Learn how to post updates and engage with other content to be consistently seen as the expert in your field. Find out how you can do tailored searches to find the right people and then engage with them before inviting to connect. Before you leave, you’ll also have written your own personal LinkedIn Strategy, detailing what to do and when. We’ll even through in some KPIs for good measure.

Take-aways;

1. LinkedIn can be a fun task instead of another chore that keeps dropping off your to do list.

2. You can conduct amazingly detailed searches with a free LinkedIn account.

3. With a proper plan, it only takes 30 min 3x a week to become famous.

More about Marielle Obel's session:

"I do have a LinkedIn profile and I also use LinkedIn, but I don’t really know how LinkedIn works and how to use it for my business”, is what entrepreneurs frequently tell me. LinkedIn is not only a digital business card. As an entrepreneur, you want to be able to use all the great possibilities of this powerful business tool.

LinkedIn can help you to build & grow your expert status, it helps you to empower and expand your network and it can deliver customers. This masterclass will take you through the best possibilities of LinkedIn and how you can use it for your business success.

The main topics: The Social Selling index, Posting, commenting, video, articles, using the # and tagging. Etiquette on LinkedIn, Contacts, followers, snooze, sending and receiving contact requests, your company page, groups, the search option on LinkedIn & LinkedIn Analytics.

Take-aways;

1. You know how Social Selling on LinkedIn works (your expert status)

2. You have gained insights in how you can build a strong LinkedIn strategy

3. You know how to use the LinkedIn statistics and what they tell you.

About Petra:

Petra Fisher is an independent LinkedIn Trainer. Clients and peers call her "The LinkedIn Storytelling Wizard". She is known for her quick mind, Earl Grey addiction, and LinkedIn Tips found all over social media #justsaying.

Petra helps global entrepreneurs and professionals establish a LinkedIn Presence that naturally Attracts Brilliant Clients (ABC). She also creates havoc by training employees of international companies.

Petra has been featured on local TV and podcasts around the globe https://petrafisher.com/featured-on/ She shares her tips freely through her blog (when she remembers) https://petrafisher.com/blogs

About Marielle:

As an entrepreneur and coach, Mariëlle is specialized in the topic Networking, online and offline. With a solid background in HR and Psychology, Mariëlle uses a practical and positive approach to support entrepreneurs to build and grow their network and their business. "I firmly believe your business is in your network, so you should make use of it. Based on my own personal experience as an entrepreneur, I know there are ways to approach the subject of networking differently and make it fun. By handing you new information and new ways of approaching your network, based on a strategic plan, you are able to be proactive and make it more fun.” Mariëlle regularly hosts LinkedIn masterclasses and speaks about the Power of Networking several times a year.

Find out more about Mariëlle on Career Connection.nl or find her on LinkedIn.

Registration fee includes coffee/tea and light refreshments.

Participants may choose to stick around for lunch in the CREA cafe (at own costs).