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Spark Masterclass - The Power of Words & Mastering the Content Writing Wheel

Spark Masterclass - The Power of Words & Mastering the Content Writing Wheel

Time: 10:00am-1:00pm, including break with refreshments

Program:

10:00-10:10 - Welcome & introductory remarks by Spark

10:15-11:15 - Lucy’s session

11:15-11:30 - WC/coffee break, light snack/refreshments available

11:30-12:30 - Claudia’s session

12:30-13:00 - open discussion and Q&A / closing remarks

Venue: Startdock, Herengracht 420, Marco Polo room (get impression here)

Maximum capacity: 14 attendees

About Lucy’s session:

We’re content-hungry people, and as an expert in your field, your (potential) customers are looking to you for informative, helpful and thought-provoking blog posts, social media posts, videos and podcasts. It’s easy to dismiss content marketing as it can be hugely time-consuming, and, well, you’ve got work to do. But there is a way to repurpose content that won’t eat into your time. In this masterclass, you’ll learn to master the content writing wheel: a framework you can use to turn a fantastic basic message into content for all your channels. You’ll work on your core message, craft your own wheel and get started on some of the content, learn how to write engaging, high-quality content and leave armed with an action plan to finish what you’ve started.

Take aways from Lucy’s session:

  • Write a fantastic message, as a basis for your content;

  • Learn the framework for turning your message into clear, engaging content;

  • Leave with your own wheel, a clear message, some content written and an action plan to do the rest.

About Claudia’s session:

Words can destroy or uplift us. They can define what represents our values and connect us to ourselves and others. But how can we choose words to truly share who we are and what we offer? How can we improve our self-talk to gain confidence and achieve our business results? Learn to create impact and self-leadership through your words.

Take aways from Claudia’s session:

  • Connect to your values using words to describe who you are and what you offer

  • Use tools (NLP) and methods (Brene Brown among others) to create and lead better meetings and projects, and even improve your self-talk

Cost: 55 EUR Regular / 45 EUR for Spark members. Includes light snacks and refreshments. Not a Spark member yet? Join today and take advantage of a reduced rate at Spark events: https://www.joinit.org/o/sparkwomen