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SPARK masterclass hosted by CLUSE: brand identity and strategy revisited, going beyond digital

  • 16 Danzigerkade Amsterdam, NH, 1013 AP Netherlands (map)

Spark is pleased to bring you a Masterclass on Brand identity and strategy revisted - going beyond digital hosted by CLUSE in Amsterdam on Thursday, Nov. 8th from 4-7pm.

One of the reasons CLUSE was able to grow so fast was because of its online presence. However, now CLUSE is looking to expand its presence and build the brand offline too. It's important to do this in an authentic way, with a strong story. During this masterclass 4 guest speakers will share their knowledge surrounding this theme and there will be plenty of time for workshop and discussion.

Speakers include;

  • Madelon Altena-Bogers, Global Marketing Director at CLUSE will speak on CLUSE's online presence so far.

  • Representatives Cristina Canale and Sanne Bogers from the CLUSE Influencer Marketing team will speak on influencer marketing

  • SPARK guest speaker Jill Dorjath, Brand and Communications Consultant

We'll cover;

  • the importance of branding

  • how to develop branding for an already established brand

  • how to share the brand story and identity with your target group

  • how to create a 360 degree feel of a brand

  • how to select the offline/online channels on which to focus


16:00 - 16:15 = registration

16:15 - 16:30 = Opening remarks Hannah Huber, Founder Spark

16:30 - 17:00 = Madelon Altena-Bogers presentation

17:00 - 17:30 = Cristina Canale + Sanne Bogers presentation

17:30 - 18:00 = Jill Dorjath presentation

18:00 - 18:30 = questions/ brainstorm

18:30 - 19:00 = time to visit CLUSE showroom

Please note, spots are limited! 20 spots for SPARK attendees + 25 for CLUSE employees.

Location: Europe Watchgroup BV || CLUSE, Danzigerkade 16, 1013 AP Amsterdam

Costs: Regular admission 35 EUR ex btw // Spark members 25 EUR ex btw. Coffee, tea, juice, and light snacks provided. 25 spots are reserved for CLUSE employees from the Brand Communications department.

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Later Event: November 20
Spark Holiday Borrel